---
title: What is buyer persona
description: What is buyer persona
---

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1. [Help Desk](https://app.transfunnel.in/knowledge)
2. [Onboarding](https://app.transfunnel.in/knowledge/onboarding)
3. Marketing Onboarding

- [Onboarding](https://app.transfunnel.in/knowledge/onboarding) 
    - [Account creation](https://app.transfunnel.in/knowledge/onboarding#account-creation)
    - [Marketing Onboarding](https://app.transfunnel.in/knowledge/onboarding#marketing-onboarding)
- [Support](https://app.transfunnel.in/knowledge/support)
- [General](https://app.transfunnel.in/knowledge/general)

# What is buyer persona

 A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions.

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